JONNY PHILLIPS: Toys aren't just fun and games you know, they're crucial to a child's development. They help with movement, co-ordination, strength and communication skills. Come on mate it's my go now.
RICHARD AMBROSE: No.
JONNY PHILLIPS: Come on.
RICHARD AMBROSE: No.
JONNY PHILLIPS: You've had it all afternoon...
RICHARD AMBROSE: No.
JONNY PHILLIPS: I wanna go. I wanna go!
NARRATOR: Before your kiddies get to play with their new toys a room full of grown ups have to check they're safe first. This cute little elephant is getting tested for any chokeable items which could be pulled off when a child's playing with him. A three pronged clamp is stuck behind his eye and then a 9 kilo weight is dangled from it. If the eye falls out of his socking within 10 seconds he fails, but lucky for him is eye stays firmly in place and he passes.
NARRATOR: Next up - stuffing. Two clamps are placed 15mm apart from the seam a 7 kilogram weight hangs off trying to pull it open. Alas the elephant rips clean open so it's curtains for him - shame.
NARRATOR: Next up - impact testing, this machine has a 1 kilogram weight that's ready to drop down on little toys trying to break of small parts or make sharp points and edges. The weight is lifted 100mm away from the object and down it goes.
NARRATOR: But it's not all fun and games. This poor bear is skewered onto a rig and a 20mm propane gas flame is positioned at a 45 degree angle and held at his feet for 3 seconds. The pass the bear must burn at a rate of 30mm per second or under. According to British standards this is enough time for a kiddie to see the flames, drop the toy and run away. This little fella burns 240mm in 29 seconds and has passed the test, but his burning hasn't been in vain all of his teddy friends can now safely go t