Market on the Farm Could Redefine the Grocery Trip

See how one man is shaking up the way we select and purchase food—by giving local communities a hands-on experience from farm to feed. Filmmakers Gary Breece and Russell Hawkins reveal a new kind of grocery shopping at Ben Greene’s market, the Farmery. Greene’s crop cultivation method allows customers to harvest and buy produce on-site from living wall panels. Greene hopes this will change people’s relationship with what they eat, creating “an intimate connection with their food that they won’t experience anywhere else.”

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The Short Film Showcase spotlights exceptional short videos created by filmmakers from around the Web and selected by National Geographic editors. We look for work that affirms National Geographic's mission of inspiring people to care about the planet. The filmmakers created the content presented, and the opinions expressed are their own, not those of the National Geographic Society.

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